short, sharp, shock

I spent a good chunk of yesterday reading "papers" online from FSOSS.  While I enjoyed many of the observations and the comments about what people took away from the talks, I was, on the whole, horrified at the way most people approached writing on the web.

Do we teach writing online as a distinct and unique form of writing?  I'm not sure, but I'm going to find out.  Until then allow me to drop some wisdom--I can call it that because it's not mine:

• Writing on the Web
• How Users Read on the Web (they don't)
• and basically everything here
  Give me links.  Give me headings.  Break your paragraphs up into short, succinct power pellets of rhetorical power.  And don't put a .zip file on a wiki and think you've written for the web.